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Archive for the ‘Technology’ Category

Promoting a Small Business Without Breaking The Bank

How do you promote your small business while staying afloat? All you need is a little ingenuity!

The classic promotions options are print, television media and direct campaign. You might think that all these options will cost money, and that you need a large budget to get your message across. Without spending an incredible amount of money, you can attract customers, and have ready to use custom recorded video content for future use, as follows:

  • Cut costs by using your own employees in place of models for print and television Ads. It’s more believable and you stand a better chance of being noticed and remembered.
  • Obtain a database of email address and send your company’s information with links to your site via emails for direct campaign.
  • Put up your promotional videos on your website, with additional content and offers that people can read and watch. Always make sure that your website loads fast, and don’t use too many graphics and heavy content that might slow down the experience for your customers.
  • Spend a little to ensure more traffic to your website. With more traffic you can usually expect more sales.
  • Use social networking sites such as Facebook and Twitter to advertise your products and services. Even though too many companies are doing this nowadays, you can still garner eyeballs if you package your company’s identity realistically.

What you need to do is to combine guerrilla marketing with traditional advertising strategies to gain exposure and get paying customers by letting the current technology work for you instead of against you. Create interesting and entertaining under 3 minute videos and post them on your site; while you’re at it, you may as well upload them on video sites such as YouTube. Most video sites are free; by posting your videos online, you can create exposure for your company.  Make sure that your video titles contain keywords that are commonly searched by people.

Focus on your demographic; who do you want to target? If you know this already, well and good. If not, consult a good advertising agency to help you define your correct demographic. When you’re on a budget, focusing on your exact target audience will get you more paying customers.

Optimize on television broadcasting by purchasing media time in any locality on any cable network. By doing this, you can run a local cable television advertising campaign in many different cities at the same time. For example, if you know that most of your customers live in large cities, focus only on them. By doing this you can bring down your advertising budget. A national television campaign is way more expensive than a cable TV campaign, and is not as effective either.

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Let’s take the case of a techie and a geek as defined in modern technology.  Let’s use the example of Best Buy and their geek squad, a retail division that has been established by Best Buy to service computer and technology failures in products sold by the retailer. This industry change has led me to explore the difference between a geek and a techie.

Technology has divided the world into three general categories, the geek, the techie and everyone else. When we discuss everyone else we are specifically looking at anybody who does not fall into the category of techie or geek.  We do this specifically because it is my belief that the technology offered by the world has created two type of IT professionals a techie and a geek.

The geek is the programming and engineering individuals that handle technical design and code. These individuals known as Geeks are strongly fluent in programming language and technical expertise in constructing and deconstructing technology.

I introduced the techie on the other hand as the individual who is capable of understanding the needs analysis of the general public and how that technology applies to that need. The techie is an individual who has remained and continues to remain on top of different technologies while never specializing in one specific type of technology.  That techie understands the different strengths, weaknesses and opportunities that technology offers to resolve the needs of everyone else.

Who is everyone else? Everyone else is the public at large, be it business professionals, educators, students, consumers, clients, physicians, lawyers etc. The general idea is that humanity has created needs and these needs have been fulfilled by technology.  In addition to the needs being fulfilled by technology, we have also started to fulfill wants. While the geeks have provided us ways to deliver technologies to resolve the needs and wants, it is unfortunate that most geeks fail to be able to see the big picture and purpose of the very technology in which they are creating.

Take the website for example.  Websites offer a unique opportunity for individuals to share knowledge, display their expertise, and develop a medium through which they can educate, support or organize outreach. For a business owner, the difference between geeks and techies, have been exemplified in the Web 2.0 era. This is what happens when countless business owners have invested time, energy and money into websites that have been built by programmers and other geeks who understand their trade, language and their code. Unfortunately, business success is not defined by the contribution of programmers and geeks. This is where the need for techies has evolved.  Techies are individuals who have enough technology experience and understanding of the technology. They excel in how delivery should be in a streamlined user-friendly manner so that business owners can reach everyone else in the world.

Techies serve the most crucial function of understanding how technology meets the needs, or fails to meet the needs of any function, business or organization.

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