The writing is on the wall; we are moving from reading books printed on paper to eBooks read electronically. That has become the reality for publishing companies and book sellers. Following the example of the music industry, you either adjust or you become obsolete. What the iPod and iTunes did to music distribution, smart book sellers are doing with the written word. Amazon came out with the Kindle, Sony with its E Reader, Apple with the iPad and Barnes and Noble with their Nook.
On October 4, 2010, Barnes and Noble launched its new service, Pubit! that takes care of the other side of this issue – publishing content electronically.
Pubit! allows authors to upload their work to the site and have access to millions of readers. Authors can self-publish books they have written, short eBooks, articles, short story collections or poems and make them available for sale through Barnes and Noble e-book store.
With a free and simple set up and registration process, books can be uploaded, including the cover and artwork and be available for download for less than $10.
When registering for their service the author enters into a partnership with Barnes and Noble. Every work is prices from $1.99 to $199.99, and every sale proceeding is split between the author and the publisher following a clearly spelled formula: B&N gets 40% -65% of the proceedings, depending on the length of the publication and its popularity. There are no hidden fees, and no upfront costs. The author is able to track sales and payments through their site.
This is a very important partnership since Barnes and Noble has over one million titles in their online e bookstore, and millions of visitors.
Unpublished writers can now get published, E-books have another venue, poets and artists can be discovered by popular demand rather by the tastes of the publisher’s team.
What makes Pubit! even more exiting is the fact that Barnes and Noble went a step further than having it ready to be read on their Nook. They are offering a free e-reading application that enables readers to download and read books on other platforms as well; PCs, iPhone, iPad and Android smartphones. They are making the content readily available, accessed from different platforms, without cost to the authors.
In the same way YouTube provided a platform for people to display their video work and get noticed, Pubit! Is attempting to change the publishing world and allow people from all walks of life, that have been writing ‘to the drawer’, to get published, noticed and become successful by popular demand.
This opportunity also opens the door for hundreds of consultants and coaches allowing them to stretch the hand of social media from helpful advice to expert publications.