Everybody is talking about internet presence and internet visibility and thinking of inventive ways to increase it. But let’s face it – the purpose of your website is not only to get visitors to your site. The purpose of your website is to turn visits into clicks. You not only want to be visible, you want to make commerce.
There are many reasons why customers that get to your site turn away from it, after one page. To understand what is wrong and change it, takes expertise. But it is a change worth making.
Here are some of the reasons why it might happen to your site:
It’s Booooring – like reading a very long advertisement or brochure. Too much technical information, too much information in general turns people away. The customer knows it will be tooting the horn of the business but he can’t find the important information that is relevant to him.
It has Typos – You want to be trusted, don’t you? Having your landing page written by someone who doesn’t speak the language well, is a turn off. Make sure it makes sense and look at it more than once. If you have many pages it might be hard to weed out all of the typos, but you must try.
It is not enticing and not specific enough – It doesn’t say why you are better than your competition.
It has not been updated – The web technology moves very fast and you have to keep up with the innovations. A site that has been up for 5 years needs a facelift. In web-talk it’s your grandfather’s generation.
It’s confusing – and difficult to navigate.
Not enough information – People want to know who you are. “About” page is important as is providing a real address.
There are no pictures and no endorsements – What people say about you is very important to add credibility to your site.
The best course of action for the business person who wants to make sure all the advantages of the internet have been taken, is to contact a company that deals with those solutions, like the Puglisi Consulting Group and their Visibility Acceleration division to get advice and design a campaign that will turn your visitors into clicks and registrations.