It seems so simple; you want to open a business, you look for a field where your business is needed, you design a web site by yourself through WordPress or other sources and, voila – you’re in business.
Not long after, your realize that your site is not bringing in much business. Where have you gone wrong? Why is your competitor making big bucks and you are making only peanuts?
Take a look at your site. Here are some common mistakes you should try to avoid:
– Are you really marketing to a niche? People tend to confuse niche with demographics. A niche is a group of people that have a common problem and are seeking solutions. Marketing to stay-at-home moms, senior citizens or baby boomers is marketing to a demographic. Potential customers are the ones who have a problem you can solve, like DIY Solar Panels, Baby Strollers or Green Plumbing. Those clients can come from all wakes of life and all ages.
– Your web site is not up to par. It looks cheap, it has spelling mistakes, you don’t update it for months and you haven’t added new products in the past year. With the saturation of the Internet, one of the requirements of a successful site is constant updates. You want to be seen, don’t you?
– Not having a system in place that analyzes your visitors and captures them. Some people visit a site, plan on visiting it again on a later date, but never do because they forgot, don’t have time now or they lost your address. Having a system of capturing their names and e mail addresses will enable you to contact them, send newsletters and show you are interested in them and in their business. Some of those who forgot about you will come back.
– Not making a long term plan and following the advice of every new guru in the field of Internet marketing. Think about what makes you different and what you can offer that others can’t. Your business plan doesn’t have to be 500 pages long. It is important, however, to make sure your goals are clear and you have a plan and a system to know when your plan is working and when it’s not.
Even if you’ve downloaded all the e books, web seminars and Internet courses about Internet marketing, have you been reading them all? Who’s got the time, you ask yourself. If I’ll be busy reading all those pages, who will run my business?
That is main reason why it is smart business to hire consultants who deal with those issues on a daily basis and make it their business to keep updated on all the new trends. Companies like Puglisi consulting Group (http://puglisiconsulting.com) which can help you avoid all the beginners’ mistakes. Through their company Visibility Acceleration (http://visibilityacceleration.com/#/seo-visibility/4541420003) they can touch and solve all the points mentioned here and make sure you have to ability to see and be seen.